Evaluating The UK Search Marketing Landscape
Source: MEC Manchester
Evaluating the UK search marketing landscape: exposing SEO CTRs by industry and who clicks on PPC. This is the first time that this information has been made available to the UK market. The data covers all of June 2011. The data was provided by Nielsen fro GroupM.
It is the first piece of UK research to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical. This research also shows that paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks. Interestingly, females are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.