Why is Search So Complex?

Source: Stone Temple Consulting

A collection of mind boggling numbers:
The size of the digital universe is estimated at: 1.8 Zettabytes
A fast cable modem would take 91,324 years to download it.
61,000 searches performed every second
2,267,233,742 global internet users
By 2016 traffic is estimated to rise to 100,000 petabytes a month

Building a search engine is a very complex task and most people don’t understand how search engines work or how they understand what a website is about, they can’t grasp the sheer size of the internet and what impact that has on your tiny site being found, crawled and categorised in the right way.