Bad strategy, and the notion to maintain the status quo has become a vehicle for failure. It’s not about cost per link. It’s about relationship building, digital asset distribution, and risk mitigation, coupled with well-planned strategy, and proper results measurement. These things require skill, time, and experience. Build something great in house, or hire a fully transparent off-page SEO agency that understands 2012 strategy – then manage the process. Cost per link is dead.