Thomson Local Direct Marketing Services created this infographic. The aim was to give marketing users a clear idea when it comes to succeeding within email marketing.

Direct marketing contains a commercial message to a group of people using email. In its clearest sense, every email sent to a prospective or existing customer could be considered email marketing. It usually involves using email to send ads, request business, or to seek sales or donations, and is meant to build loyalty, trust, or brand awareness.

Here are some examples of why Direct Marketing works well:

Low Cost
It allows you to disregard the cost for design, testing, implementing, and sending printed newsletters.

Opt in or un-Subscribe
Email contains opt in or opt out options this helps you short-list your forecasts for upcoming send outs.

It has a Global Reach
No matter where you are or when you need to reach people, targeted emails can reach their targets.

Highly Personal
Email allows you to personalise, welcome, and target every contact personally to gain an individual feel.

Measurable Results
Tools are available to you that accurately measure click through rate, conversation rate, and the open rate.

Targeted Marketing
You can target a specific audience based on geographical area, income, age, as well as many more.