Infographic source: Bluewolf

Social customer service – the next competitive battleground. In todays business climate customers expect more from companies. Teh business value and risks are real. It is no longer about how fast a business can respond to a customer but how well.

Leading organisations are not only measuring the time and cost it takes to service a customer but their customer’s overall engagement with the brand. Customers won’t always tell a company when they’re not happy with the service they receive but business still suffers. Every department has a responsibility to the customer but those who field incoming client communication play a powerful role in providing customer service.