Search Engine Marketing, a Unique Challenge for Franchise Businesses

The franchise, very much like a government bond, is seen as a safe option in times of uncertainty. It’s also a ‘safe’ option for a wannabe entrepreneur who wishes to become self employed. It’s a middle ground where the franchisee benefits from support and an existing brand to promote whilst also being in control of their own success and growth. Only 5% of franchises close every year.

The drawback to being a franchise is that you do have to work within an existing brand and this includes restrictions of what how you represent and promote that brand. When you translate this to online marketing it can be magnified by the franchisee wanting to control their own web presence and gaining exposure in online local listings. A franchisee might have creative ideas of online campaigns but the brand most likely have strict control rules over promotion.

The benefits, support and security of being a franchise surely outweigh any negatives, otherwise why would there be so many successful franchises? Add to that 50% of franchise owners have more than one location.

Search Engine Marketing, a Unique Challenge for Franchise Businesses infographic looks into this niche situation. NetSearch Direct, who authored the content do offer online marketing services to franchise owners, they know their content and are experts in this niche. Content producers should only ever create content on what they are an authority to speak about – so in this situation NetSearch Direct are hitting the mark.

The banner is a photographic image with a strong visual representation of the subject. Instantly we know what we are getting. The graphic is punctuated with illustrations that highlight the snippets of information. Key parts of information are highlighted for quick consumption.

Overall I would give Search Engine Marketing, a Unique Challenge for Franchise Businesses infographic a 7.5 out of 10.

Search Engine Marketing, a Unique Challenge for Franchise Businesses infographic

8 years ago