A very niche and focused subject for this infographic, but I tend to find that niche subjects offer the best information. I am a big believer that focusing content such as an article or an infographic should be laser targeted to a demographic. Then you can deliver information that is relevant and specific and not a generalised wooly topic that doesn’t really tell you anyhting very much.

Business infographics which reflect a companies internal research can be a great asset for their customers. I encourage the use of infogrpahics to share information about any company as it is a much easier vehicle than a long block of text which can be obstuctive and dry to read. I also applaud companies that conduct research and then act on it.

If I am a potential customer what is going to be of more interest to me than research into how a company product is received by other world wide customers?

Service Trends Around The World Infographic from Atlassian.com at first might seem like a non-engaging subject but upon closer scrutiny you can see that this is a company that has taken time to research and publish their findings into how their product is recieved and used. Not mainstream social interest but certainly highly targeted and relevant to their audience. As I said above I am impressed by companies who take the time to collect feedback. The audience for this infographic is very niche but that audience will be highly engaged.

The design of the graphic is clean and clear with a strong limited use of colours. The top banner displays the key areas where research was conducted and instantly tells the viewer ‘what’ and ‘where’. Data is presented with simple, effective graphs and charts; and each section is distinctly transitioned. Icons used are well illustrated and representative. My only comment is that the typography is a little small or some details.

Overall Service Trends Around The World Infographic gets a 7 out of 10.