Out of all the content I have ever reviewed, I think this has to be the most compelling title I have encountered for an infographic.
I mean, seriously, what would you do if you found a baby racoon?
Apart from freaking out about how cute it is, then what do you do? I have no idea and possibly might make the situation far worse with my clumsy efforts.
When I was a child, I remember finding a baby bird. I did the worst thing you can do and picked it up – if you do this the mother will abandon the bird. Sometimes mothers are in the area watching the baby but if you intervene then the baby is abandoned for good. I don’t think it lasted long in a shoe box in our garage with my feeble attempts to care for it.
A hard lesson learned for a young child.
So, to avoid any more deaths of small, cute creatures then we can turn to this piece of content with the compelling title.
Design – 5
The banner at the top has a distinct and clear title with a cute racoon image that makes it instantly recognisable as to what the infographic is offering. Content is sectioned and does have a logical flow.
Typography – 4
Each section has a clear title and the font size is legible for all text.
Illustration – 6
The graphic uses cute illustration that fits the subject matter and visually represents the context.
Content – 7.5
The infographic does offer information that is of value to anyone in an area likely to encounter racoons. It’s a niche market but it represents the area of expertise of the website. Every question regarding the subject matter is answered in a logical sequence and expert advice of how to deal with the situation is offered.
Overall score – 5.6
A unique subject with a compelling title that is highly relevant to the audience and delivers solid advice.