Infographic source: Blueglass
Blueglass push out some great infographics, I see their stuff featured on Mashable a lot. Content Marketing Are You In The 62 Percent is another great one to add to their list.
A survey of 1,300 digital marketing professionals revealed that only 38% of companies have a content marketing strategy. That means 62% of those companies are missing some huge marketing opportunities.
64% of marketers said they don’t even have a defined content marketing strategy
42% believe they lack the human resources needed to effectively execute a content marketing strategy
66% said they don’t have a budget allocated for content marketing efforts
54% of brands said they don’t have a dedicated in-house content marketing professional