Content Marketing Metrics

Content Marketing Metrics

Infogaphic source: Pardot

It’s a shame this infographic has such a lackluster design as I nearly skipped past it and didn’t read the information. The content marketing stats are actually pretty interesting but the dull design makes it hard to visually fight your way through and read them. Content marketing is currently riding on a high wave of popularity as SEO evolves and encompasses classic marketing strategies. Most agencies are now offering some degree of content marketing and if not they will be soon. Its fascinating that 90% of in-house marketers think content will become more important but only 38% have an content marketing strategy. I also like the section on which metrics marketers are measuring as this seems to be the crux of selling content marketing – providing measurable ROI analytics.

7 years ago

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