How Load Times Affects Google Rankings

How Load Time Affects Google Rankings

Infographic source: QuickSprout

The Google Caffeine update back in 2010 had a huge impact on the download times on sites and sent devs scrambling to reduce page sizes and ensure that all superfluous elements were tossed out and that all images were optimised within an inch of their lives (or they should have been). How Load Time Affects Google Rankings from Quicksprout is a very tasty looking graphic which addresses page load speeds and how Google reacts to them – Google recommends improving loading speeds when a site is slower than 95% of sites and 1 out of 100 searches have load time issues that could affect rankings.

7 years ago

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