Infographic source: Marketo
Structuring a Content Marketing Campaign of Visual Gold:
Words: there are simply too many of them in many content marketing campaigns. The truth is, content is evolving and consumers are increasingly rejecting whit papers and webinars as their main source of content consumption. The future of content marketing is found in visual content: infographics, photos, videos, memes and other engaging content that captures a viewer. Learn how you can build your content marketing campaign into a solid structure of visual gold.
The five pillars of visual marketing:
Create a compelling story
Choose the right type of content
find the right partners
focus on great design and branding
promote your content strategically
Posted In: Content Marketing