Infographic source: ABC Copywriting
Copywriting is writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage to take action. Most copywriters write for commercial purposes – to encourage readers to make a purchase or try a product.
Copywriters provide the content for advertisements (broadcast and print), slogans and taglines, websites, brochures, leaflets, direct mail, marketing emails, articles, user guides, video scripts and more. Some people use the word ‘copywriter’ to refer specifically to those who create concepts and content for advertisements.
Because copywriters deal in ideas, they are best involved early on. They can identify the concepts, themes, topics, phrases that form foundation of a project. However, a copywriter can also add a lot of value by taking a fresh look at content that has already been created.